-
10+Years Helping Families
-
1,200+Families Supported
-
2,400+Children Reached
-
5,000+Hours Toy Testing

ToyRx™ Hub
Real Stories.
Real Progress.
What happened when parents use Dr. Esther’s framework?
Tiny wins became life-changing moments.
☆☆☆☆☆
-
"He finally sat at the dinner table for more than 3 minutes!"
G’s dad
-
"He buttoned his shirt without the 'Mom! Help! call"
K's mom
-
"She wrote her name on a line - I sent a pic to EVERYONE!"
M's mom
-
"Made eye contact while talking to grandma on a video call :') "
F's dad
-
"He put on his shoes on the correct feet - proudest mom moment of the month!"
S's mom
-
"He went from hating to hold a pencil to constantly asking for worksheets!"
A's dad
You may like to know
Start Here!
What is a Toy Capsule?
An OT-curated kit of versatile toys plus a 10-minute Toy-Rx™ Game Plan that targets a specific skill (e.g., fine motor, sensory regulation, pre-writing).
How do I choose the right capsule?
Pick your goal on Shop by Goal or take the 2-minute Milestone Check for a recommendation.
What’s in the Game Plan?
Step-by-step play for home/clinic with Forerunner → Starter → Advancer levels and quick tips for success.
Progress and the ToyRx™ Hub
What is the Milestone Roadmap™?
A simple tracker that shows your child’s next step. Log wins after each play session and watch progress.
Do I need a subscription to use the Roadmap?
Yes—Toy-Rx™ Hub members can access the Roadmap, saved plans, and Attune™ chat support.
Who can use Attune™ by ToyRx?
Subscribers only. It’s there for quick, on-the-spot guidance about your capsule and game plans.
Personalised support
Can I speak to a therapist?
Yes—book the Play Clinic for a 1:1 consult with Dr Esther. We’ll tailor a plan or build a custom capsule if needed, based on her recommendations.
Is this medical advice?
No. Our tools are educational and skill-building. For clinical decisions, please consult your therapist or pediatrician.
Orders & shipping
Where do you ship?
UAE nationwide (and GCC soon). Delivery estimates are shown at checkout.
When will my order ship?
In-stock capsules usually ship within 1–2 business days.
Can I send a gift?
Yes—add a gift note at checkout. Prices can be hidden on the packing slip.
Returns & exchanges
What if something arrives damaged or incomplete?
Contact us within 7 days and we’ll replace the affected item.
Do you accept returns?
Unopened capsules can be returned within 14 days. Opened/used items aren’t eligible for hygiene/safety reasons.
Subscription & billing
How do I start/stop the Toy-Rx Hub?
Subscribe from your account page. You can cancel anytime; access continues until the end of the billing period.
Will I lose my data if I cancel?
Your Roadmap data is saved. You’ll regain full access if you resubscribe.
Safety & care
What ages are the capsules for?
Most are 3+ due to small parts. Always supervise play and check the product page for specifics.
How do I clean the toys?
Wipe with a damp cloth and mild soap; avoid soaking wooden parts. See each product page for care notes.
Product details
Are the toys the same across goals?
We use a core set of high-impact tools; the Game Plan changes by goal so you can build multiple skills with one kit.
Can I request substitutions or a custom build?
Yes—use the Play Clinic or contact us for custom curation.
Accounts & privacy
Do I need an account?
Yes, to view the Hub, save Roadmap progress, and manage subscriptions.
How do you handle my data?
We store minimal information to run your account and progress tracker. See our Privacy Policy for details.

Meet our Founder!
"In Dehradun (India) a little boy with Autism waited at my office door each morning until I looked up—then came the biggest smile.
That little ritual taught me that progress starts with connection and play."
- Dr Esther Michael
Read her Story!